Laauw is inspired by the differences in cultures and characteristics of major cities combined with their love for minimalistic and functional design.
The name “Laauw” is a reference to this love for minimalistic and functional design. Laauw took the challenge to make the urban life more comfortable in an elegant way. Every collection is themed by a major city. By combining the Dutch down to earth mentality with the characteristics of different major cities for each collection, Laauw is creating a global journey.