Laauw is a Dutch design label which was founded in 2016 by three friends with a similar dream. This dream came from their shared passion for entrepreneurship and their eye for fashion and lifestyle. On top of that, they saw the beauty in building something from scratch. They took the leather industry – which is incorporated in the history of their hometown Waalwijk – as the base for their products. Their shared interest in different cultures became the foundation for their storyline. The three then just used the freedom they had to start up this brand and build their dream; Laauw was born.